More sales. More cash flow.
The cream is profitable and in demand. The plan is organized into three growth levers — Meta Ads, Email, and Others — pulled in priority order to maximize sales while trading only a little of an unusually high margin.
Status & decision
Decision settled: keep the live campaign running and let it mature — and it's working. A daily 9am auto-check watches its real profit so scaling stays disciplined.
The scaling ladder
The big cash lever. At ~84% margin you can accept lower efficiency for much higher volume. Raise budget in small steps, only after stable days, holding a ROAS floor.
Profit figures assume a conservative 3x blended ROAS while scaling (current is 6.6x) and net out ad spend. Downside case at 2.3x still rises every step.
The rules that keep it safe
- Step up ~20–25% at a time — never more than 30% in one move.
- Only step up after 3–4 stable days at the current budget (the daily check confirms this).
- Hold a floor: if true blended ROAS sits below ~3x for several days, stop climbing and hold (still very profitable). Near ~1.5x → step back down.
- Watch AOV — if smaller orders keep dragging it down, add a bundle offer before scaling further.
Klaviyo rollout
Free owned revenue — cart recovery + the dormant list. Highest ROI, lowest margin cost. Currently parked behind one domain fix.
Plan: ~$20/mo Email tier (billed on ~300 active profiles; keep the cold list suppressed).
Authenticate the new domainTEAM
Add domain + DNS records in Klaviyo. The gate for everything.
Fix the sender addressTEAM
Switch flows to info@signaturenumbingsupplies.com.
Turn on cart recoveryBUILD
Activate the flow; switch Shopify's off so they don't double-send.
Email the 300 active subscribersBUILD
Fastest cash — a restock/rebrand/bundle email to your warmest audience.
Warm-up waves to the 4,000BUILD
Small batches — protects the new domain's reputation.
Newsletter + welcome/winbackBUILD
Ongoing automatic owned-audience revenue.
The owned list
You already own this audience — it just isn't being emailed.
AOV & quick wins
Smaller levers — more cash per order, and one free do-now fix.
Shorten Shopify cart email
Move the abandoned-cart email from 24h → ~10h. Most carts recover in the first few hours. One setting, no risk, no new tool.
Bundles & add-ons
"Buy 3, save 20%", a one-click Tattoo Care Balm add-on at checkout, or a free-shipping threshold just above AOV. Especially relevant since AOV slipped to ~$41.
| Lever | Cost to margin | Speed | Status |
|---|---|---|---|
| Scale Meta ad spend | Some | Now → weeks | ready |
| Shorten Shopify cart timer 24h→10h | None | Now | do now |
| Email the 300 active subscribers | None | This week* | gated on domain |
| Klaviyo cart recovery | None | Days* | gated on domain |
| Reactivate the cold 4,000 | None | Weeks* | after warm-up |
| Raise AOV (bundles, add-ons) | Low | Weeks | queued |
* gated on the Klaviyo domain authentication.
Confirmed facts
| Item | Confirmed |
|---|---|
| Lidocaine % | 5% Shopify · 4% TikTok — different formulas per channel, NOT an error |
| NDC | 84019-044-01 |
| Importer of record | Riverside Supply Co. LLC |
| Fulfilment | No backlog (FusionSphere current) |
| Reorder order | 10g first, then 30g |
| Shopify cart email | ON at 24h, new domain |
| Klaviyo sending domain | not authenticated — flows off |
Next actions
Quick wins
- Authenticate signaturenumbingsupplies.com in Klaviyo
- Shorten Shopify cart email 24h → ~10h
Ready to execute
- Start the ad-scaling ladder (Step 1: $50 → $62)
- Draft + send the 300-subscriber campaign
- Activate cart-recovery flow + warm-up waves